Communication Kits
A Communication Kit is a set of materials (digital and print) to use when communicating about an event, service, product, initiative, or other campaign. All items match one other and use consistent visual styling.
- What is a Communication Kit?
- What Do I Need to Provide?
- What Text Is Needed?
- Where Can I See Examples?
What is a Communication Kit?
A Communication Kit is a set of materials (digital and print) to use when communicating about an event, service, product, initiative, or other campaign. All items match one other and use consistent visual styling.
A Communication Kit includes FIVE items by default:
- MavWire or email body graphic (620×360 px)
- Website (620×360 px)
- Social media* or Teams graphic (1024×1024)
- Graphic for events.uta.edu (design to fill Large but use Small as the crop guide)
- PDF flyer 8.5×11 for print and accessible for digital use
*A UTA unit logo is required for social media.
Users may also request Add-Ons:
- Digital Signage for TV monitors
- Email signature (1000×400 px)
- Featured News Component for Recent Updates webpage
- Custom website graphics for specific Sitecore components
- Posters, notecards, or other Print Collateral
- Any other needed items
We’ll provide the following with your graphics:
- Alt-tags and instructions for Digital Collateral
- Printing Services (coordination and instructions)
- Coordination with other teams as needed
What Do I Need to Provide?
Please provide the following with your request:
- Sufficient notice (see Timeline)
- A list of the items you’d like (the Communication Kit plus any Add Ons)
- The text for your items (see the following section)
- Preferences for how you’d like your graphics to look (see Guiding Questions)
What Text is Needed?
All items in a Communication Kit have consistent text that includes the following:
- Headline – an attention-getting title
- Body Text* – brief explanatory text
- Call to Action – what action you’d like your users to take; dates or times
- Website Link – where your users can find the complete details
Digital graphics use only the headline, call to action, and website link. They do not use the body text. The body text is used on the digital flyer, in email body, and in MS Teams.
See our Effective Graphics and Effective Flyers courses for additional context. Review the examples below for more clarity.
Where Can I See Examples?
Timeline
We need a minimum of two weeks‘ notice to schedule work.
Vendors may need more advance notice.
We start upon receipt of complete and final text and elements.
Learn more about our process.