Communication Kits
1 – What is a Communication Kit?
A Communication Kit (Comm Kit) is a set of materials to share information about your event, service, or campaign.
It uses text (Comms Team) and graphics (Creative Team) to direct people to your website for full details (Web Team).
Unless you have only one need, your project will be a Comm Kit!
2 – How Does it Work?
- You submit a ticket describing your needs.
- We meet to review your needs for communication, website updates, and graphics.
- We collaborate on a SharePoint document to develop the text for the communication channels, website, and graphics. (Work will not begin without final text.)
- The Creative Team designs your graphics and provides them in SharePoint.
- The Web Team uses the text and graphics to complete your website updates.
- The Comms Team (or your team) shares your text and graphics to the communication channels.
Learn more about working with our team on projects.
Digital Channels
This table includes common digital (or online) communication channels, their graphic size, frequency, audience, and who sends or publishes the item.
| Name | Graphic Size | Frequency | Audience | Sender / Publisher |
|---|---|---|---|---|
| MavWire (Email Newsletter) | 1240×720 px | Mondays, Thursdays | staff and student employees | Comms Team |
| Trailblazer (Email Newsletter) | 1240×720 px | every Thursday | students | Comms Team |
| FAN: Faculty Affairs Newsletter (Email Newsletter) | 1240×720 px | first and third Thursday (except summer) | faculty | Comms Team |
| Targeted Emails | 1240×720 px | as needed | as discussed | as discussed |
| Digital Signage | 1350 x 900 px (unless otherwise specified) | submit (5) working days prior to posting date; runs for (10) days | anyone viewing the TV monitor in a specific building | Comms Team |
| Social Media | 1024×1024 px (unless otherwise specified) | as needed | anyone | Your Team |
| Website | 1240×720 px (in-line graphic) | as needed | anyone | Web Team |
| Sitecore Component | according to component size | as needed | anyone | Web Team |
| events.uta.edu | according to standard | as needed | anyone | Your Team |
| Recent Updates | according to standard for Featured News | as needed | anyone | Web Team |
| MS Teams | 1024×1024 px | as needed | as discussed | Your Team |
| Other Digital Collateral | as neded | as discussed | as discussed | as discussed |
Physical Channels
This table includes common physical (or print-based) communication channels, their graphic size, frequency, audience, and who sends or publishes the item.
| Name | Graphic Size | Frequency | Audience | Sender / Publisher |
|---|---|---|---|---|
| Posters for Student Bulletin Boards on Campus | 11×17 in (with 2″ white square unless otherwise specified) | as discussed | anyone | Your Team |
| Print or Digital Flyers | 8.5×11 in (to hand out or send digitally) | as discussed | anyone | Your Team |
| A-Frame Signs on Campus | 24×36 in | as discussed | anyone | Your Team |
| Yard Signs on Campus | 24×18 in | as discussed | anyone | Your Team |
| Other Print Collateral | as needed | as discussed | as discussed | as discussed |
| Large Format | as needed | as discussed | as discussed | as discussed |
| Apparel or Promo | determined by the product | as discussed | as discussed | as discussed |
3 – What Do I Need to Do?
Submit a Ticket and Meet with Us
- Review the information on the OIT Communications, Design, and Web Services website and submit a ticket.
- Briefly describe your needs.
- Include any text you already have.
- List the graphics you need.
- Meet with us to discuss your project. We will review:
- The text you need
- The desired look for your graphics
- The project timeline
- Your questions
- Wait for us to provide the materials. (Note that work will not begin until we have final text.)
Prepare Your Text
You can help us get started by formatting your text like this:
- Headline – an attention-getting title
- Body – the full details or explanation, including the date, time, and location
- Call to Action – the action you want people to take (e.g. “Learn more on our website” or “Register for the event”)
- Link – the URL where your users can find complete details
Use the Materials
- Access the text and graphics via the SharePoint link we share with you.
- Follow instructions for using your graphics. (These may include notes related to accessibility, posting on campus, assembly instructions, et cetera.)
- Understand size limits and readability for text in graphics.
- Smaller digital graphics will not include full text. The Comms Team (or your team, as appropriate) pair the graphic with full text in the body of your post, email, et cetera.
- Full text is included on your website.
- Full text is in a flyer (where appropriate.)
- Know that we’ll take care of short URLs and QR codes for you.
- The Creative Team requests short (“GO”) URLs and uses them in your graphics.
- The Creative Team creates QR codes and incorporates them in graphics as appropriate.