Communication Kits

A Communication Kit is your “Marketing Happy Meal.”


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What is a Communication Kit?

A Communication Kit is a set of materials to use when communicating about an event, service, product, initiative, or other campaign. All items match with consistent visual styling.

These FIVE items are included by default:

  1. MavWire or email body graphic (620×360 px)
  2. Website (620×360 px)
  3. Social media* or Teams graphic (1024×1024)
  4. Graphic for events.uta.edu
  5. PDF flyer (8.5×11) – for print and also accessible for digital use

*A UTA unit logo is required for social media.

You may also request add-ons:

What Do I Need to Provide?

  • The items you’d like
  • Preferences for how you’d like your graphics to look
  • The text for your items

The Request Wizard prompts you to provide your text in this format:

  • Headline – an attention-getting title
  • Body Text* – brief explanatory text
  • Call to Action – what action you’d like your users to take; dates or times
  • Website Link – where your users can find the complete details

Digital graphics use only the headline, call to action, and website link. They do not use the body text. You include the body text in your social media or Teams post, in the body of your email, or on the body of your webpage along with the graphic.

We will request short (“GO”) URLs for you and include QR codes where appropriate.

Where Can I See Examples?

See our Effective Graphics and Effective Flyers courses for more context.

How Does Information Flow in A Comm Kit?

A Communication Kit extends your message through both physical (flyers) and visual (digital graphics) formats.

Your website serves as the authoritative source for all project details and can be updated as needed. Information from the website is then condensed for use in print and digital materials.

Flyers are designed to capture attention with a headline, subheadline, and call to action that directs people to your website. They are typically printed and displayed on bulletin boards or distributed, featuring a short (“GO”) URL, QR code, and logo.

Digital graphics, used for social media, email, or digital signage, follow a similar format but are even more concise. They focus on grabbing attention with a headline, subheadline, and call to action, along with a short URL, logo, and QR code where appropriate.

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Timeline

We need a minimum of two weeks‘ notice to schedule work.

Vendors may need more advance notice.

We start upon receipt of complete and final text and elements.

Learn more about our process.