What is a Communication Kit?
A Communication Kit is a marketing “Happy Meal” to help you communicate about an event, service, product, initiative, or campaign.
All the items in the kit match with consistent text and graphics.
FIVE items are included in the kit:
- MavWire or email body graphic (620×360 px)
- Website (620×360 px)
- Social media* or Teams graphic (1024×1024)
- Graphic for events.uta.edu
- PDF flyer (8.5×11) – for print and also accessible for digital use
*A UTA logo is required for social media.
You can also request add-ons:
- Digital Signage for TV monitors
- Email signature (1000×400 px)
- Featured News Component for Recent Updates webpage
- Custom website graphics for specific Sitecore components
- Posters, notecards, or other Print Collateral
- Any other needed items
What Do I Need to Provide?
- The items you’d like
- Preferences for how you’d like your graphics to look
- The final text
The Request Wizard prompts you to provide your text in this format:
- Headline – an attention-getting title
- Body Text* – brief explanatory text
- Call to Action – what action you’d like your users to take; dates or times
- Website Link – where your users can find the complete details
*Digital graphics do not use the body text, only the headline, call to action, and website link. You include the body text in your post, in email, or on your webpage along with the graphic.
We request short (“GO”) URLs for you and include QR codes where appropriate.
How Does It Work?
A Communication Kit extends your message through print and digital materials. It directs users to your website which contains the complete details.
Print graphics include a headline, body text, and call to action. They include a link to your website, QR code, and logo.
Digital graphics are more concise. They include a headline, call to action, link, logo, and QR code (if appropriate.)
See our Effective Graphics and Effective Flyers courses for more context.
Where Can I See Examples?
Timeline
We require two weeks‘ notice to schedule work.
We start when we receive the final text and elements.
Vendors may need more advance notice.
Learn more about our process.